Middle Web Developer (WordPress)

We are looking for a skilled Web Developer to join our customers' Marketing team. In this role, you will be responsible for optimizing a corporate website (WordPress) and marketing automation platform (HubSpot) to enhance conversion rates and improve operational efficiency. You will also be responsible for implementing APIs, pixels, and other tracking mechanisms to ensure accurate data collection and reporting.

Key Responsibilities:

Website Management & Optimization:
Maintain and optimize our corporate WordPress website to enhance user experience and drive conversions.
Implement A/B testing and other optimization techniques to improve site performance.
Ensure the website is responsive, fast, and SEO-friendly.

Marketing Automation Support:
Assist in optimizing our HubSpot platform, including workflows, email campaigns, pop-ups, and landing pages.

API & Pixel Implementation:
Implement and manage various APIs to integrate third-party services with our website and marketing platforms.
Set up and maintain tracking pixels (e.g., Facebook, Google) to ensure accurate data collection for campaign performance analysis.

Data & Reporting:
Assist in the creation of custom reports and dashboards to track website and campaign performance.
Ensure all tracking and analytics are properly configured and functioning.

Qualifications:

3+ years of experience in web development, with a focus on WordPress.
Proficiency in WordPress, including custom blocks and plugin development.
Strong experience with HubSpot is a must.
Knowledge of HTML, CSS, JavaScript, and PHP.
Experience with API integrations and pixel implementations.
Excellent problem-solving skills with a proactive approach to identifying and fixing issues.
Ability to work collaboratively in a fast-paced environment.
Strong attention to detail and commitment to quality.